Who is Christina? A Re-Introduction on International Women's Day

by Christina Choi on March 08, 2023

For those of you who are new to my page, My name is Christina Choi, I’m a nationally acclaimed makeup artist and I am the creator and founder of Christina Choi Cosmetics. 

Here is a glimpse into my makeup journey…

When I was in the 5th grade, I suffered with severe cystic acne. I remember seeing massive red bumps around my forehead, cheeks and chin. This was incredibly embarrassing for me. I didn’t know what was happening to my skin and didn’t know anything about makeup at that age. It was an ongoing struggle for me. I remember going to dermatologists and getting prescription medications (I tried them ALL, including Accutane 4 times!) & topical creams for my skin. It just kept getting worse as I got older. By the time I was in high school, I started getting into makeup and learned how to cover my acne with concealers and foundations. I remember applying my makeup in the morning and loved the process and ritual of makeup application. With just a little makeup, I transformed my skin and regained my self-esteem and confidence to go to high school.  

During my time in high school, I started to get into color cosmetics and dabbling into eye makeup and I was completely fascinated with makeup artistry. I realized I loved all things makeup, but I always saw a lack of representation in makeup for Asian-Americans in the 90’s. I remember going to a MAC makeup counter in San Francisco, to get my makeup done for my high school senior portraits. I was completely shocked at what the makeup artist did for my eyes. She created an artificial crease line above my natural crease line mimicking more “western” looking eyes. I remember removing my makeup and redoing my eyes as I realized at that point I knew how to better enhance my eyes with makeup in a naturally defined way and most importantly, staying true to my features. After I graduated high school, I went to college at San Francisco State University studying Consumer & Family Studies with a concentration in Fashion & Textile Design. During that time, I entered the beauty industry at 18 years old and I scored a part-time job at MAC Cosmetics. I was so excited! Although I didn’t realize it at the time, the struggle with my cystic acne and the bad makeup experience were the catalysts to my career in makeup.

After I graduated from college, I wanted to change it up and start working in the beauty corporate world to learn more about the business behind beauty and makeup. 

I decided to leave MAC Cosmetics and start my new position at Bare Minerals. I worked in the corporate office as an inside sales rep and then quickly grew with the company and became the National Artist and later on, The Designer of Makeup Artistry for Bare Minerals. 

Within this role, I traveled extensively doing makeup for photoshoots, informercials and performing thousands of makeovers on clients throughout the country. All of these amazing experiences + my 26 years in the beauty industry inspired me to create own cosmetic company, Christina Choi Cosmetics, in 2012 located in San Francisco in iconic Union Square.  Christina Choi Cosmetics is about empowerment for all women with a strong emphasis on Asian American, AAPI beauty. I provide makeup services & education called The Choi Method™ and we have a multi-functional cosmetic line created for AAPI beauty needs. Through my work of conducting masterclasses, 1:1 makeup lessons, Pretty Parties, virtual workshops, and makeup appointments, CCC is creating and cultivating a safe space for deeper conversations where individuals from the AAPI community can celebrate their unique beauty. 

I’m always grateful everyday for my wonderful clients and the growing CCC community who share their stories with me and who trust me to help them become the best version of themselves. Makeup artistry, cosmetics and connecting with people are my passions and I’m so lucky to do this every single day. I’m so grateful. 

❤️ Christina 


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