Christina's Story

With over 25 years of industry experience, Christina Choi is proud to launch her personal line of makeup, Christina Choi Cosmetics. Her passion is to make each client the best version of themselves through makeup artistry. "Celebrate your unique beauty" is a mantra that Christina instills to all her clients. Having toured around the country meeting clients and performing makeovers on thousands of women over the past 25 years, Christina quickly learned how much she loved educating and sharing her artistic talents. She listened to her clients beauty struggles and helped them address their beauty questions while developing strong friendships.

As a Korean-American woman, Christina has experienced her personal beauty struggles. Christina noticed there was lack of attention to her unique features within the beauty industry. She found it frustrating and difficult to find the right colors, tools, and artistry techniques that addressed her own beauty needs. As a result, Christina made it her mission to share her artistry knowledge and show women, from all backgrounds and ethnicities, how to define their own unique facial features. Her years of industry experience and passion to educate women on the art of makeup inspired her to create her own personal line of cosmetics. 

Christina Choi Cosmetics is a lifestyle beauty brand for the modern woman on-the-go. The line contains the highest quality ingredients with amazing pigments that provide long lasting color. The unique way Christina sees colors and textures is key to her signature style of makeup artistry and is beautifully showcased in her cosmetic line. She has developed colors and tools that are multi-functional and that work with a wide range of different skin tones and eye shapes. She continues to shares her artistry philosophy so women can learn, have fun, and perform flawless makeup on themselves without the intimidationShe has a wide client base and continues to help the beginner clients learn makeup, bridal clients, and high profile clients and executives look their best for media & special occasions. Christina's continued mission is to educate women on the application of beautiful makeup without compromising or changing who they are. 

"I've taken my makeup artistry experiences throughout the years and translated it into my product line. I love makeup, I love working with it and wearing it. I have enjoyed taking my passion and applying it to the development, art direction, sharing and connecting with my clients in a personal way. It has been a privilege to be included in so many womens’ lives. It is a responsibility I don’t take lightly. I want to make sure they have the best quality products that are versatile, multi-functional, and long lasting. Through my makeup line I can help provide this as well as the skills and tools that enable them to be the best version of themselves."

- Christina Choi 


Christina is a nationally acclaimed makeup artist & educator based in San Francisco, CA. Prior to establishing Christina Choi Cosmetics, she was the former Designer of Makeup Artistry and The National Makeup Artist at Bare Minerals where she was the voice of makeup artistry for corporate and brand. Fans have been admiring Christina's work for years as she inspired and designed makeup looks for national and global campaigns, informercials, print work, and packaging for Bare Minerals. Her artistry work has also been showcased in QVC catalogs and Sephora. Christina traveled throughout the U.S. for national events, photo shoots, filmings, PR, master classes, and web videos. Prior to Bare Escentuals Beauty, Christina's successful career began at MAC Cosmetics as a makeup artist for almost 8 years and spent her last 3 years with the company at MAC PRO.
Christina has been featured in Hoodline, San Francisco Magazine, 7x7 Magazine, CBS "This is SF", Bob Cut Magazine, Bustle, Teen Vogue, NPR, Shape Magazine, QVC, PopSugar, Audrey Magazine,, O.C. Magazine, Sephora Beauty Blog, Tyra Banks Blog Type "F",, Austin Radio Morning Show, and Memphis Tennessee Morning. 

Learn more about Christina on her blog "The Choi Chat" 


Meet the Team